Herbeast establishes fair procurement and technical assistance relationships with villagers in the areas where raw materials are sourced, develops sustainable harvesting standards, scientifically trains in herbal reprocessing techniques, and active testing methods to protect biodiversity. At the same time, we explore and activate local raw materials and local craftsmanship to promote their rejuvenation. We collaborate with local cooperatives to develop "beneficial goods," co-creating products, promoting local employment, exploring their applications and sustainable development in contemporary society, and facilitating rural revitalization. We also hope that these beneficial goods will remind people of the importance of "conscious consumption"—allowing people to come into close contact with tangible, usable, and knowable localities, connecting hometowns with the world.